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This web site states the following, "The right strategy and approach are the two key ingredients to successful marketing." We saw that the web page stated " Before you spend more on your marketing you should evaluate your stratagy and your approach." It also said " Does your business have a web site? You need an effective website targeting your customers or you will lose them to your competitors. Does your website help grow your business? Internet marketing is growing very fast due to two main benefits the marketing efforts can be measured and potential ." The header had SEO services as the highest ranking optimized keyword. It is followed by link building services, social media services, and pay per click services which isn't as ranked as highly as SEO services. The next words eslake.com uses is SEO advice. Social Media advise was included and could not be understood by search crawlers.